The Challenge
A prestigious Parisian fashion house, known for its haute couture collections showcased during Paris Fashion Week, approached U-MEKING with a demanding brief: create ultra-soft damask woven labels that would complement their luxury positioning while meeting the exacting standards of the French fashion industry.
The requirements were specific and uncompromising:
- Damask weave with a silk-like hand feel suitable for direct skin contact
- Gold metallic thread accents for the brand logo
- 12-color design with precise Pantone matching
- Folded labels with care instructions in French, English, and Mandarin
- Delivery to Paris within 10 business days for their upcoming collection launch
The Solution
Our team in Guangzhou immediately assigned a dedicated project manager fluent in French to coordinate with the client's design team. Understanding the prestige of Paris Fashion Week and the importance of every detail in luxury fashion, we implemented our premium production protocol.
Material Selection
We selected our finest 100-denier polyester yarn combined with genuine Lurex gold metallic thread imported from Japan. This combination ensures the labels maintain their lustrous appearance through hundreds of dry cleaning cycles—essential for luxury garments.
Production Excellence
Technical Specifications
- Weave density: 180 threads per inch (ultra-high for damask)
- Gold thread: Japanese Lurex with anti-tarnish coating
- Softness rating: 5/5 on our proprietary skin-comfort scale
- Wash resistance: 200+ dry cleaning cycles tested
The Results
We delivered 15,247 labels to Paris via DHL Priority, arriving 2 days ahead of schedule. The client's quality control team approved the shipment without a single defect reported.
"The attention to detail is remarkable. These labels have become a signature element of our brand identity—customers actually comment on how beautiful and soft they are. U-MEKING understood our vision perfectly."
— Creative Director, Paris Fashion HouseWhy Paris Brands Choose U-MEKING
The French fashion market demands excellence. From the ateliers of the Marais to the showrooms of Avenue Montaigne, Parisian brands require labels that match the sophistication of their garments. U-MEKING has become a trusted partner for luxury brands across France, Italy, and the United Kingdom because we understand that in haute couture, every detail matters.
- ISO9001 Certified: Consistent quality across every order
- OEKO-TEX Standard 100: Safe for sensitive skin applications
- Pantone Matching: Precise color reproduction for brand consistency
- European Logistics: 3-5 day delivery to Paris, Milan, London
Products Featured
This project showcased our premium label capabilities:
- Damask Woven Labels with gold thread
- Satin Care Labels (trilingual)
- Folded main labels with hidden seam
- Custom hang tags with matching design