THE BRAND
A Brooklyn-based streetwear brand was preparing for their biggest drop yet. Known for their bold graphics and limited-edition releases, they needed patches that matched their uncompromising aesthetic. Their previous suppliers in the US quoted 4-6 weeks—unacceptable for the streetwear hype cycle.
They found U-MEKING through an Instagram recommendation from another NYC brand. The requirement was clear: high-impact patches that would become collectible items themselves.
THE PATCHES
Chenille Patches
4-inch fluffy chenille with a varsity aesthetic. 3 colorways for the main hoodie collection.
3D Embroidery
High-density puff embroidery with 6mm foam. Logo stands 1/4" off the fabric surface.
Iron-On Backing
Industrial heat-seal backing for customer DIY application. Holds through 50+ washes.
Collector Cards
Each patch packaged with a numbered collector card. Added resale value.
THE CHALLENGE
Streetwear lives and dies by hype. The brand had a specific drop date announced on social media, and their 50,000+ followers were expecting. Missing the date wasn't an option—it would damage credibility and momentum.
Technical Specs
- Chenille height: 5mm (extra fluffy)
- 3D foam thickness: 6mm
- Thread count: 100,000+ stitches per patch
- Heat-seal backing: 160°C application
THE EXECUTION
U-MEKING's streetwear specialist understood the culture. We prioritized this order, putting it on our fastest embroidery machines. Digital mockups were approved via WhatsApp within hours, and production started immediately.
- Day 1: Design approval and material sourcing
- Day 2-4: Production of 5,000+ patches across 3 designs
- Day 5: Quality control and packaging
- Day 6-7: Air freight to JFK, delivery to Brooklyn warehouse
THE RESULTS
The drop went live on a Thursday at 12pm EST. The entire collection sold out in 4 hours. Patches that retailed at $25 were reselling on Grailed for $60+ within 24 hours.
"The quality speaks for itself. Our customers literally collect these patches—they're not just adding them to jackets, they're framing them. U-MEKING gets the streetwear aesthetic in a way our US suppliers never did."
— Founder, Brooklyn Streetwear BrandThe brand has since released 12 more patch-focused collections with U-MEKING, each one selling out faster than the last. They've become known in the NYC streetwear scene for their patches—a signature element that sets them apart.
SERVING THE US STREETWEAR MARKET
U-MEKING has become the go-to patch supplier for American streetwear brands. We understand the culture, the urgency of drop cycles, and the importance of quality that creates hype. Our US clients include brands in:
- New York: Brooklyn, Manhattan, and Queens streetwear scenes
- Los Angeles: Fairfax district and LA skate culture
- Chicago: Midwest streetwear movement
- Atlanta: Southern hip-hop fashion brands
WHY STREETWEAR BRANDS CHOOSE US
- Low MOQ: Start with just 50 pieces for test runs
- Fast Turnaround: 7-10 days for standard orders
- Cultural Understanding: We know streetwear isn't just fashion—it's identity
- Hype-Ready Quality: Patches worth collecting and reselling